New Zealand Beef and Lamb Quality Mark

What does the Quality Mark Stand for?

Quality ingredients are a vital part of any recipe and when it comes to selecting the very best quality beef and lamb, you need look no further than the New Zealand Beef and Lamb Quality Mark.

Established in 1997, the Quality Mark is your assurance the beef and lamb you buy is New Zealand grown, consistently lean and tender. Only beef and lamb that has met the highest quality standards such as eating quality, food safety and animal welfare can hold the Quality Mark.

The Quality Mark's integrity is guaranteed through regular auditing at every step in the production chain, ensuring the highest standards are maintained.

All Quality Mark cuts must adhere to a trimming standard which means meat must be trimmed to a maximum of 5mm external fat along with removal of all internal fat where possible. Often cuts are trimmed completely and have no visible fat at all. To be eligible for Quality Mark, mince must contain less than 10% fat. 

To be confident you're buying the very best New Zealand has to offer, look for the New Zealand Beef and Lamb Quality Mark. If it makes the cut, it earns the mark. Why would you choose anything less?

For a list of Quality Mark retailers click here. 

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