New Zealand Beef and Lamb Quality Mark
Auditing the Quality Mark
The Quality Mark programme involves producers, processors, wholesalers, retailers and marketers.
To ensure the success of the Quality Mark, regular auditing is undertaken at all points to ensure standards are being met.
Processors and independent wholesalers are audited on average four times a year and retailers are audited a minimum of twice a year. Product tenderness is audited at point of sale (retail).