About
Beef + Lamb New Zealand

We're Beef + Lamb New Zealand Inc, the consumer marketing body for the red meat sector. New Zealand farmers, processors and retailers fund us together, and we work on behalf of the whole industry to keep New Zealand beef and lamb on Kiwi plates.

New Zealand beef and lamb is at the heart of so many good things for Kiwi families: shared meals, special occasions, delicious food and good nutrition. We focus on the everyday: helping busy families find tasty, versatile meals, and making trusted, evidence-based nutrition information easy to find.

What we do

We inspire great cooking with New Zealand beef and lamb

Through recipes.co.nz, our social channels and email newsletters, we share practical, delicious ideas for cooking with beef and lamb.

From easy midweek meals to weekend roasts, we help make cooking with beef and lamb simple and enjoyable. Our Ambassador Chefs, Stacey Waaka and campaigns bring these ideas to life and inspire Kiwis to enjoy beef and lamb more often.

We provide trusted nutrition information

Our Nutrition Team translates the latest nutrition science into clear, evidence-based information about beef, lamb and red meat nutrition.

We work with health professionals, researchers, educators, industry and the media to build understanding of the role beef and lamb can play in healthy diets, and lead initiatives such as World Iron Awareness Week.

We speak up for the beef and lamb sector

We're an accessible voice for New Zealand beef and lamb in the media and in conversations about food, health and nutrition. We work alongside Beef + Lamb New Zealand Ltd and the Meat Industry Association to support a consistent voice for the sector.

Want to know who's behind it all?
Meet the team.

Hands passing a plate of rare roast beef on toasted bread, with a roast, potatoes and salad shared across a table

Our vision

For New Zealanders to have every reason to enjoy and trust the goodness of red meat.

We want New Zealand beef and lamb to stay a loved part of Kiwi kitchens and tables for generations to come. That means more shared meals, more confident home cooks and more families who know what makes New Zealand beef and lamb so good.

Flock of ewes and lambs running across green pasture at Inverary Station, with tussock-covered hills behind

Frequently asked questions

  • Beef + Lamb New Zealand Inc is the organisation that promotes New Zealand beef and lamb domestically. As we represent the sector, our work covers everything from recipe inspiration, nutrition and marketing campaigns to the New Zealand Beef and Lamb Quality Mark.

  • We’re jointly funded by New Zealand farmers (through Beef + Lamb New Zealand Ltd), meat processors, and retailers.

  • New Zealand's beef and lamb farmers are recognised as world leaders in sustainable farming and animal welfare, and we're proud to support that work. Our farmers take their role as kaitiaki, or guardians of the land, seriously, working to leave a positive legacy for future generations.

    Find out more about what that looks like in practice at makingmeatbetter.nz.