Forty years, plenty of iconic campaigns and a whole lot of beef and lamb. As Beef + Lamb New Zealand turns 40, we look back at the moments, people and programmes that have shaped the brand and its place in Kiwi kitchens.

New Zealanders continue to view red meat as a core component of a healthy diet, according to the latest research. The tracking data by insights agency Kantar shows that 79% of New Zealanders agree that beef and lamb are nutritious foods that contribute to a healthy diet.

Beef + Lamb New Zealand is bringing good times and good food to the heart of Kiwi communities this winter.

With the recent announcement of the new Beef + Lamb Ambassador Chefs, we take you behind the scenes to find out more about what makes these chefs tick. Read on to find out more about the chefs beyond their whites.

Beef + Lamb New Zealand has announced its 2026–2027 intake of Ambassador Chefs, shining a spotlight on the talented chefs who help to shape New Zealand’s culinary scene.

Announcing the eight finalists for the 2026-2027 Beef + Lamb Ambassador Chefs.

In a move that combines the unmatched nutritional power of New Zealand’s finest pastures with the legendary reliability of Japan, Beef + Lamb New Zealand and Pacific Toyota have pulled the covers off the season’s most unique performance vehicle: The Lamb Cruiser.

National Lamb Day returns this Sunday, 15 February, with Beef + Lamb New Zealand Inc calling on Kiwis to fire up their barbecues and celebrate the people and the product that put New Zealand on the world map.

Beef + Lamb New Zealand Inc once again facilitated World Iron Awareness Week (WIAW), held this year from 13–18 October, continuing to champion the Iron to Move theme.

The Beef + Lamb Ambassador Chefs were guests at Royalburn Station recently where they had an immersive hands on experience learning about the farming practices followed by cooking up some delicious lamb racks over coals. Read on to find out more.

The low food loss rate from New Zealand’s red meat sector shows how efficient the industry is, says Beef + Lamb New Zealand Inc (B+LNZ Inc), the domestic marketing body for beef and lamb.

National Lamb Day is back for 2026, and the celebrations are set to be bigger than ever with principal partners Rabobank and FMG returning to support the nationwide event. Once again, Ag Proud and Beef + Lamb New Zealand will lead the campaign, raising a chop to New Zealand food, and the people who make it possible.

When Platinum Ambassador Chef Rex Morgan stepped back into the kitchen to revive iconic dishes from Citron, it wasn’t just about nostalgia. It was a bold return to the flavours and ideas that helped redefine New Zealand dining in the early 2000s - brought back to life for a memorable collaboration at SO/ Auckland.

After going head-to-head as finalists in the Hospitality NZ Chef of the Year competition, Beef + Lamb Ambassador Chefs Dean Thompson and Cam Davies reunited for a night that celebrated the strength and creativity of New Zealand’s hospitality industry.

National Lamb Day is fast approaching, and Kiwis are encouraged to gather their friends and whanau on Saturday, 15 February, for a celebration barbecue.

National Lamb Day is set to receive a significant boost in 2025 with leading rural insurer FMG and specialist food and agribusiness bank Rabobank joining as principal partners.

Beef + Lamb New Zealand is proud to support World Iron Awareness Week from October 14 to 20, 2024. This year's theme, 'Iron to Move,' emphasises the crucial role of iron for active teenage girls. We are excited to collaborate with Girls Skate NZ to raise awareness of iron deficiency and highlight the benefits of including iron-rich foods in a balanced diet.