nutrition

At Beef + Lamb New Zealand, our Nutrition Team plays a key role in supporting the health of both New Zealanders and our red meat sector. Guided by the Ministry of Health’s Eating and Activity Guidelines, we promote a balanced diet that includes lean red meat alongside vegetables, whole grains, and other nutrient-rich foods. 

Our team of New Zealand Registered Dietitians ensures that all our nutrition messaging is grounded in robust, evidence-based science. They translate complex research into clear, credible communications, shaping strategy, developing resources, and engaging with health professionals and the public. 

By aligning with national health priorities and proactively addressing nutrition concerns, our work helps build trust in New Zealand beef and lamb as part of a healthy, sustainable diet. This credibility strengthens consumer confidence, supports market access, and protects the long-term reputation of New Zealand red meat, locally and globally.

 WHO WE ARE

Our Nutrition team cares about enhancing the health and wellbeing of Kiwis while proudly championing New Zealand’s red meat sector and the role of red meat.  

Guided by the Ministry of Health’s Eating and Activity Guidelines, our expert Registered Dietitians transform the latest evidenced-based nutrition science into clear and relatable messages that make healthy eating easy and enjoyable for everyone.  

By promoting a balanced diet that includes lean red meat, vegetables, wholesome grains and other healthy foods, we aim to build trust in New Zealand beef and lamb as powerhouse ingredients for a healthy lifestyle. At the same time, we are proud to support and share the strong, nutritional value of New Zealand red meat, both here at home and around the world. 

WHAT WE DO

• Responsible marketing:  
  We share evidence-based red meat nutrition advice across different platforms, always making sure it matches up with the latest health guidelines and priorities. You can count on us for scientifically-accurate, helpful information. 

• Nutrition education:  
  We put together easy-to-understand resources for everyone; whether you’re a health professional, a teacher, or just curious about making nutritious food choices for your whānau. 

• Curriculum advocacy:  
  We work with schools and universities to make sure students of all ages learn about the role of red meat in a balanced diet, right from the start. 

• Nutrition campaigns:  
  We run special initiatives like World Iron Awareness Week to help everyone learn about key nutrients and how red meat fits into a healthy diet. 

• Partnerships and community engagement:  
  We team up with health, education, and community groups all over New Zealand to make sure our messages are inclusive, culturally meaningful and speak to everyone. 

WHY WE DO IT  

• Championing the goodness of red meat:  
  We’re putting New Zealand beef and lamb in the global spotlight, making sure everyone from local foodies to international health experts recognise the brilliant nutritional value of red meat in every health, sustainability, and food system conversation. 

• Boosting demand and deliciousness:  
  We’re extremely proud of our New Zealand beef and lamb and its nutrient-packed goodness. By positioning our products as the go-to choice for quality and nutrition, we’re helping Kiwis savour every bite while lifting the profitability for our sector. 

• Building trust, one fact at a time:  
  We’re on a mission to share the science-backed benefits of New Zealand beef and lamb. Through clear and credible messages, we’re making sure New Zealanders know just how much nutrition is packed into every mouthful. 

• Battling misinformation with the best tools:   
  When required, we equip the industry with the tools to share facts, clear up confusion, and help advocate for the incredible benefits of New Zealand beef and lamb. 

HOW WE DO IT

We are committed to supporting the Good Health and Wellbeing and Quality Education United Nations Sustainable Development Goals. By promoting balanced diets that include moderate amounts of New Zealand beef and lamb, our approach aligns with the Ministry of Health’s Food and Nutrition Guidelines, the Food Standards Code, and internationally recognised CODEX Standards. We believe that sharing credible nutrition information, in simple ways, can help New Zealanders of all ages feel good about making healthy choices.