Nutrition

Welcome to the
Beef + Lamb
Nutrition Page

We advocate and educate on the role of New Zealand beef and lamb as part of a healthy, balanced diet for all New Zealanders.

Nutrition you can trust

Nutrition can be complicated. Our role is to make it easier to understand.

At Beef + Lamb New Zealand, our Nutrition Team brings together New Zealand Registered Dietitians and the latest nutrition science to explain the role beef, lamb and red meat can play in a balanced diet.

Beef and lamb provide a range of essential nutrients, including protein, iron, zinc and vitamin B12. We look at the evidence behind these nutrients and turn it into practical, useful information for New Zealanders, health professionals and our industry.

Our dietitians work across everything from consumer education and nutrition resources to emerging questions about red meat and health. We’re guided by the Ministry of Health’s Eating and Activity Guidelines and take a balanced approach to eating, where lean beef and lamb can sit alongside vegetables, whole grains and other nutritious foods.

Good nutrition advice needs to be based on good science. By making the evidence around beef, lamb and red meat easier to understand, we help people make informed choices about what they eat and build greater confidence in New Zealand beef and lamb.

That matters here in New Zealand, and it matters around the world.

Registered dietitians Katrina Dixon and Julia Sekula of the Beef + Lamb New Zealand nutrition team

Katrina Dixon and Julia Sekula

Who we are

Our Nutrition Team works to enhance the health and wellbeing of New Zealanders while supporting a strong and credible nutrition story for New Zealand beef and lamb.

Our Registered Dietitians translate the latest nutrition science and New Zealand health guidance into clear, practical and evidence-based information for consumers, health professionals and industry.

We promote a balanced approach to eating, while building understanding of the nutritional value of New Zealand beef and lamb and its role within healthy diets, both here in New Zealand and internationally.

Contact us

What we do

Responsible marketing

We translate and share evidence-based red meat nutrition advice across different platforms, ensuring it aligns with the latest nutrition science, health guidelines and priorities. You can count on us for scientifically-accurate, helpful information.
Industry support

We support processors and retailers across the sector with evidence-based nutrition communication, from nutrition claims and on-pack labelling to consumer-facing messages.
Nutrition education

We put together easy-to-understand resources for everyone; whether you’re a health professional, a teacher, or just curious about making nutritious food choices for your whānau.
Nutrition campaigns

We run special initiatives like World Iron Awareness Week to help everyone learn about key nutrients and how red meat fits into a healthy diet.
Education engagement

We work with schools and universities to make sure students of all ages learn about the role of red meat in a balanced diet, right from the start.
Partnerships and community engagement

We team up with health, education, research and community groups all over New Zealand to make sure our messages are inclusive, culturally meaningful and relevant to the people we’re trying to reach.

Bowl of sliced steak with peas, broccoli, spinach and crispy potatoes

Why we do it

Championing the goodness of red meat

We’re putting New Zealand beef and lamb in the global spotlight, making sure everyone from local foodies to international health experts recognise the brilliant nutritional value of red meat in every health, sustainability, and food system conversation.
Boosting demand and deliciousness

We’re extremely proud of our New Zealand beef and lamb and its nutrient-packed goodness. By positioning our products as the go-to choice for quality and nutrition, we’re helping Kiwis savour every bite while lifting the profitability for our sector.
Building trust, one fact at a time

We’re on a mission to share the science-backed benefits of New Zealand beef and lamb. Through clear and credible messages, we’re making sure New Zealanders know just how much nutrition is packed into every mouthful.
Battling misinformation with the best tools

When required, we equip the industry with the tools to share facts, clear up confusion, and help advocate for the incredible benefits of New Zealand beef and lamb.

Cover of the Fuelled by Iron guide from Beef + Lamb New Zealand, showing a baby being spoon-fed

How we do it

Our nutrition work is grounded in science and guided by current nutrition evidence and New Zealand health recommendations. We translate complex research into clear, practical information, work alongside researchers, health professionals and industry, and ensure our communications are credible, relevant and useful for the people they are intended to reach.

Resources