Our products
Good things start with New Zealand beef and lamb. Grass-fed and raised outdoors on lush pasture by farmers who care for their animals and the land, it's the delicious, nutritious heart of so many family meals.
New Zealand beef
New Zealand lamb
Grass-fed beef and lamb goodness
New Zealand’s climate and abundant pasture make it naturally suited to raising cattle and sheep. Animals spend time outdoors grazing, while farmers manage their land and livestock to make the most of conditions throughout the year.
This pasture-based approach has been part of New Zealand farming for generations. It’s why grass-fed beef and lamb are such a natural part of our food story, and why New Zealand beef and lamb are enjoyed both here and around the world.
Nutrition at a glance
Both New Zealand beef and lamb are natural sources of high-quality protein, iron, zinc, and vitamin B12.
The Ministry of Health recommends up to 500g of cooked lean red meat each week, or 700-750g raw.
For more detail on what's in our meat and how it fits a balanced diet visit our nutrition page.
Common questions
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Grass-fed means our cattle and sheep graze on natural pasture rather than being fed grain in a feedlot. It's how the vast majority of New Zealand beef and lamb is raised, and it's part of what gives it its flavour and leanness.
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New Zealand beef and lamb are grass-fed and free-range as standard, while much of the beef and lamb produced overseas is grain-fed in feedlots.
