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NOTE: The Role of Red Meat Report and Summary were written in 2020. Both documents demonstrate how lean red meat, in the context of a balanced diet, can provide high quality protein, iron, zinc and B12 – all of which are essential nutrients for our brain, blood and bone health. In view of this, we do not currently know how much New Zealanders are eating. The red meat sector is calling for an updated New Zealand Adult Nutrition Survey (the last one showed an average intake of 400g per week). Since the last survey was conducted in 2008/09 much has changed - yet we have no current data to show how evolving diets, public health trends, or reduced red meat consumption are impacting New Zealanders' nutritional wellbeing.

For more information on this report please contact our Head of Nutrition, Julia Sekula (julias@beeflambnz.co.nz).