World Iron Awareness Week (WIAW) helps raise awareness of iron deficiency anaemia and highlights the important role iron-rich foods play in a balanced diet. Red meat like New Zealand beef and lamb are key sources of easily absorbed, dietary iron.
Over the past decade, we have been proud to lead the campaign and bring a wide range of supporters on-board, from public health, primary health organisation, food industry to academia. We encourage our supporters to bring the campaign to life in ways that feel genuine and tailored to their own audiences. Together, these efforts promote the importance of maintaining healthy iron levels through nutrient-rich foods and, where needed, supplements.
As advocates for nutritious New Zealand grass-fed beef and lamb, we are delighted to share practical, tasty ways to support Kiwi health while championing our red meat sector and the role of red meat in a varied diet.