World Iron Awareness Week (WIAW) helps raise awareness of iron deficiency anaemia and highlights the important role iron-rich foods play in a balanced diet. Red meat like New Zealand beef and lamb are key sources of easily absorbed, dietary iron.
Over the past decade, we have been proud to lead the campaign and bring a wide range of supporters on-board, from public health, primary health organisation, food industry to academia. We encourage our supporters to bring the campaign to life in ways that feel genuine and tailored to their own audiences. Together, these efforts promote the importance of maintaining healthy iron levels through nutrient-rich foods and, where needed, supplements.
As advocates for nutritious New Zealand grass-fed beef and lamb, we are delighted to share practical, tasty ways to support Kiwi health while championing our red meat sector and the role of red meat in a varied diet.
Event pictures from parkrun 2025
Supporting the cause
Support for the 2025 World Iron Awareness Week campaign grew 113% from 2024, with more food producers, retailers, health professionals, NGOs, educators, and nutrition communicators supporting the cause. Supporters amplified key messages nationwide through social media, newsletters, in-store promotions, and community events, sharing recipes, educational content, and creative storytelling to highlight iron’s role in energy, vitality, and wellbeing.