CEO
For over 12 years Kit has been in marketing and communications including six years in the UK working for the promotional body of British Horse Racing. He’s joined Beef + Lamb NZ in 2017, initially as Marketing Manager before taking on the CEO role in 2021.
Email: kit@beeflambnz.co.nz
Mob: 022 457 0557
GENERAL MANAGER
Antoinette has been with Beef + Lamb NZ since 2011. She is responsible for managing the wider team and various projects within the organisation. Antoinette is also a registered Chartered Accountant and oversees all finance matters at Beef + Lamb New Zealand.
Email: antoinette@beeflambnz.co.nz
Mob: 021 942 687
MARKETING MANAGER
Katie has a background in marketing, communications and events across publishing, advertising, and client-side. In her role at Beef & Lamb New Zealand she leads the marketing team for all marketing and communications activity.
Email: katie@beeflambnz.co.nz
Mob: 021 111 6491
HEAD OF NUTRITION
Julia is a NZ Registered Dietitian who leads the Nutrition Team at Beef + Lamb New Zealand Inc and is responsible for driving the nutrition strategy. She ensures that everything the team does is based on evidence-based science to meet the needs of New Zealand consumers and stakeholders. Julia has spent much of her career educating the future dietetic workforce and people with chronic disease. She brings these skills along with leadership and governance into this role.
Email: julias@beeflambnz.co.nz
Mob: 021 0274 6814
COMMUNICATIONS MANAGER
Caroline has an extensive background in marketing and communications, having worked across a variety of industries throughout her career. Her role at Beef + Lamb New Zealand involves brand and account management, as well as implementing a range of internal and external marketing campaigns.
Email: caroline@beeflambnz.co.nz
Mob: 021 050 0213
HEAD OF EVENTS
Michelle has a background in Project and Events Management. Her role at Beef + Lamb New Zealand involves managing various internal projects and assisting with the management of events.
Email: michelle@beeflambnz.co.nz
Mob: 021 942 687
PROMOTIONS MANAGER
Lisa has a background in marketing and public relations. Her role at Beef + Lamb New Zealand involves managing foodservice industry promotions and events including the Ambassador Chef programme, as well as media relations on behalf of the organisation.
Email: lisa@beeflambnz.co.nz
Mob: 027 632 1644
NUTRITION MARKETING & COMMUNICATIONS MANAGER
Katrina is a NZ Registered Dietitian who actively supports the Head of Nutrition. With expertise in translating nutrition science into clear, impactful messaging for diverse audiences, she helps integrate evidence-based insights into responsible marketing and communication to promote the nutritional value of beef and lamb.
Email: katrina@beeflambnz.co.nz
Mob: 021 184 4055
DIGITAL AND SOCIAL MEDIA MANAGER
Kirsten brings an extensive background in digital marketing and communications to the team as Digital and Social Media Manager. She leads Beef + Lamb NZ's social channels and digital strategy.
Email: kirsten@beeflambnz.co.nz
Mob: 021 076 1997
DESIGNER
Victoria is our inhouse designer, she creates the social and print assets for Beef + Lamb NZ. Victoria has an extensive background in design, previously creating and evolving brands and designing packaging for FMCG and specialty products
Email: victoria@beeflambnz.co.nz
Mob: 022 187 0955
EVENT MANAGER
Formerly from a Wine Industry background, Nicole will be applying her experience in managing international festivals and competitions for Beef + Lamb NZ events.
Email: nicole@beeflambnz.co.nz
Mob: 021 266 7139
FINANCE ASSISTANT
Bronwyn has a background in office management and administration. Her role at Beef + Lamb New Zealand is to assist the general manager with all things accounts.
Email: bronwyn@beeflambnz.co.nz
Mob: 021 171 8382
RECEPTIONIST
Heather has been the receptionist at Beef + Lamb New Zealand for over 12 years. She also manages the packing room, dispersing marketing, nutritional and point of sale material to a wide range of target groups nationwide.
Email: heather@beeflambnz.co.nz
Mob: 021 126 4622
DIGITAL CONTENT PRODUCER
Cian is originally from Dublin, Ireland, working freelance in television, social media and events. He moved to New Zealand in 2025 and has loved every minute of it. He develops all video content for Beef + Lamb and recipes.co.nz.
Email: cian@beeflambnz.co.nz
DIGITAL EXECUTIVE
Nina has a background in digital marketing, ecommerce, and design. She helps manage Beef + Lamb New Zealand's social channels and content planning alongside the Digital Manager.
Email: nina@beeflambnz.co.nz
